Daily Update April 6, 2016 - ‚ÄčThe Final Plot Point - Reframing Newsletter (April 5, 2016)

This initiative is a project of the National Human Services Assembly and is generously funded by The Kresge Foundation and The Annie E. Casey Foundation.
The Final Plot Point in the New Narrative
In recent newsletters, we’ve talked about the power of leading with the value of Human Potential at the start of our communications and we’ve shared tips on using Construction metaphors to explain what human services are and why they are important. Now it’s time to transition to the final plot point of the Building Well-Being Narrative, the “Life Cycle” Explanatory Examples.
Explanatory Examples build off of the general explanations of an issue provided by the Metaphor frame element to define for the public the specific activities, programs, and desired outcomes that are included in the scope of human services. FrameWorks Institute’s research found that explaining how human services support well-being through all stages of life was a powerful way to build public understanding and support for the full range of our sector’s work.
If we want our community to thrive and remain vibrant, we have to maximize the human potential of all our residents. Our community turns to human services professionals to tackle the complex job of building well-being throughout people’s lives. In childhood, human services support people by doing things like researching how early experiences affect child development, pushing for high-quality education for all children, and helping teens with drug or alcohol problems. In adulthood, it supports people by studying what affects people’s mental health, working to make housing safe and affordable, or providing literacy programs for adults who cannot read. Human services support older adults by doing things like exploring how social isolation affects people’s well-being, involving older people in tutoring programs so they can remain engaged in their communities, and providing meals to older people who can’t leave their homes. By supporting people throughout their lives, human services construct and maintain, and in some cases repair, well-being.
These Life Cycle explanatory examples illuminate the ways that all people benefit from support at different points in their lives, normalizing the need for human services. They also provide a more holistic perspective of human services by defining the prevention, research, and planning aspects of our sector’s work.
This week, we’re excited to share some numbers demonstrating how enthusiastically national, state, and local human services organizations are participating in the National Reframing Initiative. Since unveiling the new Building Well-Being Narrative in Fall 2015, the results have been:
These early numbers indicate that we are on our way towards fostering the long-term commitment and widespread adoption of the Building Well-Being narrative that are needed to shift the public’s understanding of human services. Let’s keep it up!
Reframing Human Services Training in Denver - Open Call for Colorado Area
The Human Services Network of Colorado is hosting a Reframing Human Services Workshop in Denver on May 4, led by NHSA's Ilsa Flanagan. All human services executives, communications, fundraising, and policy staff in Colorado and surrounding states are welcome and encouraged to be a part of this dynamic and interactive session to learn more about how you can use the new frame (and free tools!) for human services. Please forward to your members and affiliates in the Colorado area. Register here
Register for Denver Training
If you’re interested in bringing a reframing workshop to your network, contact Ilsa Flanagan, Director of the National Reframing Initiative.
We have a robust set of free tools to better equip you integrating this new narrative into your communications strategies.
Contact Us
For more information on how your organization can join the reframing mobilization, please contact Ilsa Flanagan.
For any questions about this newsletter or the online tools or website information, please contact Bridget Gavaghan.


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